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Loafly is your personalised premium morning delivery service - bringing the freshest breads, juices and dairy goodies to your doorstep by 7am every morning, guaranteed.
You can either create a personalised weekly plan or make a one-off purchase, choosing the breakfast goodies you want to be delivered straight to your doorstep in our specially designed cooler bags. You can choose to receive deliveries on as few or as many days as you want.
We understand that sometimes the best way to know if you want something is to try it. The best way to try us is to register an account and order your first delivery as a one-off purchase.
The Loafly Team can be contacted by calling 020-7846-0170 or by emailing morning@loafly.co.uk. For any non-customer or press related queries please contact jonny@loafly.co.uk.
Our privacy policy can be found on the home page. We respect your privacy and your personal information you give us is held with care and security. We will not sell, rent or transfer this information to third parties for their marketing purposes unless you agree otherwise. We do not store your payment data.
We only sell products to end-consumers for domestic and private use.
You can browse our products before you register a Loafly account. You will need to register an account before creating a weekly plan or making a one-off purchase. We suggest first entering your postcode on our home page to check we deliver in your area.
You can update your email and password once signed into your account.
Once signed into your account, you can update your delivery address or add more detailed delivery instructions to help our riders ensure your breakfast goodies are left exactly where you want.
You can edit your marketing preferences once signed into your account.
5. What happens if I forget my password? If you forget your password, you can request your password is emailed to you from the Sign In page.
If you use our mobile App and your phone has been lost or stolen, please contact the Loafly Team.
Loafly delivers seven days a week! We believe breakfast is the most important meal of the day and so we work really hard to make sure that we bring it to you every day by 7am.
There is no minimum order! We understand that breakfast comes in all shapes and sizes and we want you to be able to tailor your breakfast exactly to your needs.
A one-off purchase allows you to place an individual order for any day or days of your choice. For next day deliveries, orders must be made by 1pm the day before (unless the order contains 48 hour goodies for which the order must be made by two days before).
A weekly plan allows you to plan recurring breakfast deliveries for multiple days in the week. You are in complete control of your weekly plan and how often you arrange deliveries, and you can stop your deliveries at any time - provided you do so before 1pm the day before. Your weekly plan will recur on a weekly basis. This is so once your weekly plan is set up you will automatically receive your delicious breakfast goodies.
All orders must be placed through our website or app. If you need help with placing an order, please contact the Loafly Team.
We have put together the table below to show you the exact order deadlines for adding to your weekly plan:

First Day of Delivered	Next day goodies	48 hour goodies
Monday	By 1pm on Friday	By 1pm on Friday
Tuesday	By 1pm on Monday	By 1pm on Friday
Wednesday	By 1pm on Tuesday	By 1pm on Monday
Thursday	By 1pm on Wednesday	By 1pm on Tuesday
Friday	By 1pm on Thurdsay	By 1pm on Wednesday
Saturday	By 1pm on Friday	By 1pm on Thursday
Sunday	By 1pm on Friday	By 1pm on Friday

Some of our breads, especially our authentic sourdough, require a longer proving time to develop their rich and complex flavours, and therefore need to be ordered further in advance. Our bakers make our bread on a made to order basis to cut down on waste and so in order to offer you these products fresh out the oven without sacrificing on taste, we ask that you order these products 48 hours in advance.
All 48 hour goodies are clearly labelled on the product page.
Once you have created an account and completed a one-off purchase, you will receive an email confirming your order.
If, for any reason, you wish to cancel your one-time purchase, you may do so, provided you do so by 1pm the day before. You do so by contacting the Loafly team via email or phone. Once cancelled, you will receive a confirmation email.
If, for any reason, you wish to change the delivery day for your one-off purchase, you may do so, provided you do so by 1pm the day before the intended delivery. You do so by contacting the Loafly team via email or phone. Once your delivery day has been changed, you will receive a confirmation email.
If you wish to amend your order, whether adding or removing products, you may do so, provided you do so by 1pm the day before. You do so by contacting the Loafly team via email or phone. Once amended, you will receive a confirmation email.
We will collect the Loafly cooler bag the night after your delivery. Please leave the empty cooler bag outside your front door before you go to sleep. If you do not return the cooler bag will be charged the £12 cost of the cooler bag.
Your current weekly plan can be found on the My Basket page.
Once you have created an account and chosen your weekly plan, you will receive an email confirming your weekly plan and start date.
Once you create your weekly plan, we will e-mail you confirming your rolling weekly plan.
You may remove products from your weekly plan at any time - but if you want to remove a product for a specific day you must do so by 1pm the day before delivery.
You may add products to your weekly plan at any time - but the date the new products will be first included in your deliveries will slightly vary depending on the new product added. See above for further details. Don't worry though - the email acknowledging the changes will make clear to you exactly when your changes will come into effect.
If you are going on holiday, you can freeze your weekly plan to ensure it is frozen whilst you are away and automatically restarts as soon as you are home on the "Order History" page.
You can cancel your weekly plan at any time from the My Basket page. If you cancel after 1pm the day before a scheduled delivery you will still receive and be charged for the following day’s delivery.
We know how crucial timing is in your mornings, so we take every care to ensure all our deliveries are made by 7am. If you do not receive your order by 7am, we will not charge you for that morning's order. If you have been charged for an order that was delivered after 7am, please contact the Loafly Team.
We’re sorry to hear that! We won’t charge you for any deliveries delivered after 7am and we promise that we’ll do everything we can so that it doesn’t happen again.
We’re sorry to hear that! If an item is unavailable, or we couldn’t deliver part of your order then we will contact you and not charge you for the missing items. If you notice that we’ve left anything out of your order and we haven’t made contact, then please contact the Loafly Team. We will look into what has gone wrong and of course see how we can make it up to you.
As all our products are perishable we do not have a return policy. If any of our products do not meet your standards, please contact the Loafly Team and we will do all we can to help. We love receiving feedback because we want to ensure all our products always meet our required high standards.
Your products are packed carefully into one of our Loafly cooler bags - specially chosen to keep your goodies insulated and chilled whilst also protected against London's foxes and rain.
Whilst your sleeping the cooler bag will be left on your doorstep - so when you wake up and open your door your breakfast goodies will be ready and waiting.
Loafly wants to find the best way to deliver to your door fresh and delicious breakfast goodies whilst being environmentally friendly and keeping delivery costs as low as possible. You will therefore not be charged for the Loafly cooler bag provided you leave yesterday's empty cooler bag outside your front door before you go to sleep. In the instance of a one-time purchase, we will collect the Loafly cooler bag the night after your delivery. If you have set up a weekly plan, we will collect the previous Loafly bag when we bring your next delivery and clean it, so it can be used again.
Don't worry! You can contact the Loafly Team to re-arrange the collection of your Loafly cooler bag.
If you wish to cancel your weekly plan and you do not intend to have any future deliveries, the Loafly Team will contact you to arrange the collection of any Loafly cooler bags in your possession. If you choose to keep any Loafly cooler bags you will be charged for them.
We take payment every Tuesday for all the orders delivered in the previous Loafly week - Monday to Sunday. You’ll receive an invoice by email every Tuesday to confirm the charges for the previous Loafly week. If you have any queries about payments, please contact the Loafly Team.
If your order is as a one-time purchase, we will charge £2.00 per delivery. If you set up a rolling weekly plan, we will charge a weekly delivery fee of £3.90 per week - this means you can receive deliveries as many days as you want for just £3.90 a week!
We accept Visa, MasterCard, Maestro and JCB credit and debit cards. All payment is processed through Worldpay - a secure third-party payment provider.
Loafly does not store or hold any of your card details. Your card details will be securely stored by Worldpay.
You can change your payment method at any time once signed into your account.
We love our customers and we love to show it - so sometimes we will gift you credits as part of promotions and offers, or to thank you for referrals. Your current credits will be displayed on the Order History page and will be automatically applied to your next order.
If you notice that you have been charged incorrectly or have any queries relating to payments, please contact the Loafly Team.
We will charge you £12 per cooler bag as part of your next weekly payment for each cooler bag you do not return. If you have been incorrectly charged for a cooler bag, please contact the Loafly Team.